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The present study investigated how the locations of components on Nutrition Facts labels and of labels themselves on a computer screen designed for a simulated grocery shopping experience relate to individuals' viewing of Nutrition Facts labels and individual components by utilizing eye-tracking technology to precisely and objectively measure viewing.
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Research findings such as these beg the question: Are current Nutrition Facts labels optimally designed to help consumers make healthier food choices? Recent research suggests, however, that consumers often do not read Nutrition Facts labels when grocery shopping and that even when they do, labels are frequently misunderstood ( 7). Indeed, Nutrition Facts label use has been found to decrease daily intake of calories, total fat, saturated fat, cholesterol, and sodium, and to increase intake of fiber ( 6). Individuals make more than 225 diet-related decisions daily ( 5) Nutrition Facts labels can help individuals make more of these decisions in an informed manner. A primary policy measure aimed at helping individuals make healthy eating choices is nutrition labeling. Although most individuals report that it is important to them to eat nutritious meals and snacks ( 3), Americans continue to consume more calories, saturated fat, sodium, and other nutrients than is healthy ( 4). Energy imbalance (greater caloric intake than expenditure) is the primary contributor to obesity ( 2). Obesity is a substantial and growing public health threat it has been estimated that by 2030, >85% of all Americans will be overweight and >50% of US adults will be obese ( 1).